Every brand has a personality. A persona in which they communicate. A purpose for why they create the solution they create. Floe understands that comfortable swimwear is a luxury.
For the robust and bold swimwear brand, we created a logotype with a sophisticated design supported by a sans serif typography and a complementary symbol formed by the letters O. Furthermore, the letter O is designed as a shorthand that can be placed in packaging, cases and the sunglasses itself.