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The name Auriga and the brand's philosophy became the starting point for us to develop a visual identity. Auriga is a project more than about chocolate, it is about emotions, freedom, and the habit of treating yourself.
For the colour palette we chose colours that reminded us of celebrations, conveying warmth and excitement while easily adapting to any type of environment. Pairing of good typography and custom colour illustration add a uniqueness to the packaging, hence, making it stand out.
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